# About ShowsUp | No-show recovery for B2B sales teams > ShowsUp is no-show recovery software that sends personalised reminders before sales meetings and runs live AI recovery the moment a prospect does not show. Built in the UK by Pipeline Engine Ltd. Source: https://showsup.ai/about About ShowsUp # You booked the meeting. We make it happen. ShowsUp is a no-show recovery platform that sends personalised reminders before every booked sales meeting and recovers the ones prospects miss, for B2B sales teams, founders and outbound agencies. ## What ShowsUp does ### Personalised meeting reminders The moment a meeting is booked, ShowsUp queues a reminder sequence across email, SMS and AI voice and runs it without anyone on your team touching it. Each touch uses the prospect’s name, the rep’s name and the meeting details, so it reads like a person wrote it. Most prospects turn up before recovery is ever needed. ### Live no-show recovery When a prospect misses the start time, ShowsUp contacts them on the channel you choose, including a live AI voice call that can bring them onto the meeting or rebook it there and then. Recovered meetings convert at similar rates to meetings that happened first time, so a missed call stops being a lost lead. ### Custom sequences per meeting type Discovery calls, demos and account reviews each get their own sequence, from seeded templates or built from scratch. Teams and agencies share sequences across a workspace, so every rep and every client account runs the same proven flow. ### Calendar and scheduling integrations ShowsUp connects to Google Calendar, Outlook, Cal.com and Calendly, with add-ons for Google Calendar and Outlook. Meetings on Google Meet, Microsoft Teams and Zoom are all covered. ## What makes ShowsUp different Autoattendance checks ### ShowsUp spots the no-show for you ShowsUp checks attendance itself on Google Meet, Zoom and Microsoft Teams, so you do not have to mark each meeting as a no-show before recovery starts. If it cannot tell whether the prospect joined, it asks you with one tap instead of guessing. 3channels ### Three channels, including a live AI voice call Email-only reminders leave the prospects who never open email untouched. ShowsUp runs email, SMS and an AI voice call from one sequence, and the voice call can confirm or rebook on the spot. 90seconds ### Live in 90 seconds Connect a calendar and a simple reminder goes out on every meeting you already have booked, with no setup beyond signing in. Channels, templates and custom sequences can be layered in later, usually in 10 to 20 minutes. 100%of features ### Every plan includes every feature Email, SMS, AI voice recovery and custom sequences are on every plan, including the cheapest. Plans differ on message volume and, on Team plans, how many team members you can add, and billing is monthly with no annual lock-in. 1workspace ### Built for agencies running outbound for clients ShowsUp was built by someone who ran an outbound agency paid on meetings that actually happened. One agency workspace runs reminders and recovery across every client account, so the meetings you book for clients turn up. ## Who uses ShowsUp - ### B2B sales and SDR teams Teams whose pipeline depends on booked discovery calls and demos. - ### Founders doing their own sales Founders who cannot afford to lose a single booked meeting. - ### Outbound agencies Lead generation agencies paid on meetings held, running meetings across several client accounts. - ### Account managers Customer success and account teams running renewal and review calls. ## The team behind ShowsUp Jonny was running an outbound agency paid on performance, which meant getting paid only when prospects actually showed up to the meetings he booked. He looked for software he could run on behalf of his clients to get people to turn up, found nothing that did it, and started building it himself. He expected a two-week job; it took six months, and ShowsUp is now live. ![Jonny Buckthorpe](https://showsup.ai/founder-jonny-480.jpg) ### Jonny Buckthorpe Co-founder, Growth Jonny ran an outbound agency paid on meetings that showed up, which is where the problem ShowsUp solves came from. He leads sales, customers and marketing, and is who you speak to when you get in touch. ![Ollie Buckthorpe](https://showsup.ai/founder-ollie-480.jpg) ### Ollie Buckthorpe Co-founder, Product Ollie builds ShowsUp, from the calendar integrations to the AI voice calls that recover missed meetings. He turned the two-week prototype into the six-month build that is live today. ShowsUp is a founder-led team based in the UK. You deal directly with the people who build the product. ### Working with us Who you deal with The founders, not a ticket queue Sales [jonny@showsup.ai](mailto:jonny@showsup.ai) Product help [support@showsup.ai](mailto:support@showsup.ai) Setup We can set up your first sequence with you on a call Integration requests Usually live within a week ## How ShowsUp works 1. 1 ### Connect your calendar Sign in with Google or Microsoft and ShowsUp picks up every meeting you already have booked. It takes about 90 seconds, and Calendly or Cal.com can be connected too. 2. 2 ### Reminders go out automatically From the moment a meeting is booked, ShowsUp sends personalised reminders by email, SMS and AI voice. Nobody on your team has to touch it. 3. 3 ### ShowsUp checks who turned up ShowsUp checks attendance on Google Meet, Zoom and Teams by itself, and asks you with one tap when it cannot tell. If the prospect has not joined, recovery starts and offers to bring them onto the call or rebook it. 4. 4 ### See what happened to every meeting Every meeting is marked as confirmed, attended, rescheduled or a no-show, so you know which leads are still live without chasing anyone. ## Key facts Company name ShowsUp, a product of Pipeline Engine Ltd Type B2B SaaS: meeting reminders and no-show recovery software Founded 2026 Founders Jonny Buckthorpe and Ollie Buckthorpe Headquarters London, United Kingdom Website [showsup.ai](https://showsup.ai) Core offering Personalised reminders before sales meetings and live AI recovery when a prospect does not show Pricing [Monthly subscription with a free trial. Solo £29 to £199 per month, Team and Agency £249 to £1,799 per month.](https://showsup.ai/pricing) Contract terms Month to month. Optional annual billing at roughly 17% off. Services Email, SMS and AI voice reminders; no-show recovery; custom sequences Communication Email (jonny@showsup.ai), video call, in-app support Integrations Google Calendar, Outlook, Cal.com, Calendly Customers served B2B sales teams, founders and outbound lead generation agencies Related tools Scheduling tools such as Calendly and Cal.com book the meeting; ShowsUp works on attendance and recovery once it is booked Social LinkedIn: Jonny Buckthorpe, Ollie Buckthorpe Legal entity Pipeline Engine Ltd, company number 16707608, Registered in England and Wales ## Frequently asked questions ### ShowsUp is no-show recovery software for B2B sales meetings. It sends personalised reminders before a meeting and, if the prospect does not show, runs a recovery sequence across email, SMS and AI voice within minutes. ### ShowsUp is built by Pipeline Engine Ltd, a UK company registered in England and Wales and founded by Jonny and Ollie Buckthorpe. It is a founder-led product, so customers deal directly with the people who build it. ### No. Scheduling tools put the meeting on the calendar; ShowsUp gets the prospect to turn up to it. ShowsUp connects to Calendly and Cal.com and takes over from the moment the meeting is booked. ### B2B sales teams, founders doing their own sales, and outbound agencies that book meetings for clients. It suits anyone whose revenue depends on booked meetings actually happening. ### ShowsUp is a UK company. Pipeline Engine Ltd is registered in England and Wales, and customer data is handled under a published Data Processing Agreement. ### No. Plans are billed monthly and can be cancelled at any time, with an optional annual plan at roughly 17% off for teams who want it.