You booked the meeting.
We make it happen.

Most B2B sales teams sit between 20% and 40% no-shows, so roughly 1 in 4 booked meetings never happens. The number swings on three things: when the meeting is scheduled (3pm to 5pm slots see the lowest no-show rates at around 15%, mornings the worst at 17-19%), how soon you confirm after booking, and whether reminders go out on more than one channel. Teams who rely on email reminders only tend to stay stuck at the top end of that range.

No-show recovery is the process of automatically following up with a prospect the moment they miss a booked meeting, aiming to either get them back on the line within minutes or rebook them before the lead goes cold. It sits downstream of meeting reminders. Reminders try to prevent the no-show; recovery handles what happens when prevention fails. A modern recovery flow triggers within 5 minutes of the missed start time and runs across email, SMS, and a live AI voice call that can confirm or rebook on the spot. Recovered meetings convert at similar rates to meetings that happened first time, so leads stop becoming write-offs.

Most no-shows come from prospects forgetting, losing the calendar invite, or quietly de-prioritising the meeting. There are four levers worth pulling.

The biggest is meeting timing. Slots between 3pm and 5pm see no-show rates roughly 5 points lower than morning ones, so where you can choose, choose afternoon. Next, send an active confirmation the moment a meeting is booked, ideally one that asks for a one-word reply rather than just dropping a calendar invite into their inbox. Reminders matter too, but email alone is rarely enough: SMS catches the prospects who never open email, and an AI voice call catches the rest. Finally, have an automatic recovery flow ready for when the meeting starts and they're not there. A live AI call within 5 minutes of a missed meeting often gets them rebooked the same day.

ShowsUp handles the second, third, and fourth in one workspace, but the tactics work whatever tool you use.

A scheduling tool puts the meeting on the calendar. A no-show recovery tool gets the prospect to actually turn up to it. They solve different problems and most teams need both.

Scheduling tools (Calendly, Cal.com) optimise the booking flow: availability, routing, time zones, calendar sync. They send 1-2 basic reminders but stop there. No-show recovery tools assume the meeting is already booked and focus on the gap between booking and attendance: personalised reminders across email, SMS and voice, plus an automated recovery sequence when the prospect doesn't show.

Rule of thumb: if meetings aren't getting booked, you need a scheduler. If meetings get booked but prospects don't turn up, you need recovery.

Sign up and ShowsUp connects to your calendar straight away. Within a few clicks, we start sending a single simple reminder before every meeting you already have booked. No setup beyond logging in.

From there you customise as much as you want. Choose templates for different meeting types (discovery calls, demos, account reviews), connect your scheduling tool (Calendly, Cal.com) or use the ShowsUp calendar add-on for tighter control, or build your own custom templates from scratch.

The full picture layers in SMS, AI voice calls, and an automated recovery sequence that triggers within 5 minutes if a prospect doesn't show. None of it is required to start seeing value.

About 90 seconds to your first reminder going out. Log in, connect your calendar, and a simple reminder fires on every meeting you already have booked.

Adding more takes a bit longer but isn't required. Connecting your scheduling tool or our calendar add-on is 2-3 minutes. Picking templates for different meeting types is another 5. Building custom sequences and turning on SMS and AI voice is usually 10-20 minutes total depending on how much you want to customise.

You can ship the seeded version on day one and layer the rest in as you go.

Yes. ShowsUp connects to Google Calendar, Outlook, Cal.com and Calendly, and there are add-ons for Google Calendar and Outlook if you want to control reminders from inside the invite itself.

If your stack uses something different, tell us. We prioritise new integrations based on what current users are asking for.

ShowsUp runs on a transparent monthly subscription with a free trial to start. Solo plans (for individual founders or SDRs) run £29 to £199 per month. Team plans (for small sales teams sharing a workspace) sit between £249 and £1,799. Agency plans for running outbound across multiple client accounts use the same tiers as Team. Annual billing knocks roughly 17% off the monthly rate.

Every plan includes the full feature set: email, SMS, AI voice recovery, and custom sequences. Tiers differ on message volume (sent as "tokens"), and Team plans also differ on team members: up to 5, 15 or 50.

The pricing page has the full breakdown and a calculator that recommends a plan based on your meeting volume.